Friday, May 17, 2013

Blog #4 Lauren Geary- Expensive Athletic Shoes

Expensive Athletic Shoes

As you have seen in my prior blogs I have stated about the importance of athletic shoes. They say that the shoes are supposed to help with keeping injuries low. Such as preventing ankle sprains and back problems. Also in one of my last blogs I stated the price of some of these shoes. The Nike FreeRuns are a running shoe that can be used for causal jogs, walking, and running. They are known for being light weight and having good heel support. They usually run for about $100 at most stores. Another shoe that is important to its sport is the basketball shoe. You use your feet alot in basketball running around the court and what not, which can resort in broken ankles or plantar fanciitis which has to do with the sole of your foot. Most of the basketball shoes that are being produced today have more ankle support and are padded. For example Kevin Durants shoes called the KD 5's. They are priced at $115.
  • In my opinion I think that it is the name of the shoe that sells and not the actual shoe and how it can help us. Most people know the name Nike and see celebrities wearing it and think it makes them one step closer to being a celebrity if they purchase and wear Nike. Nike is a billion dollar business and can afford to endorse famous athletes and make lots of prime time commercials which makes it seem like their shoes are better and can do more for us. Now on the other hand there are other running shoes and basketball shoes that can do the same thing but are way cheaper. There is a retired athlete and his name is Stephon Marbury and he has his own brand of basketball shoes.They have the same effect on your feet as Kevin Durants shoes but are little heavier but do the same thing. Whats the difference you ask?...While Kevin Durants shoes is 115, The Starburys are only $15 max. Mind blowing right? Now why is this? They are both basketball shoes and do the same thing.....Its all about the name and logo. If Nike really cared about your feet and thought their shoes were important why wouldn't they lower their prices so maybe families with lower incomes could afford the right type of shoe.
  • As you have seen in some of my blogs already is that basketball shoes are very expensive. One of the most expensive brands are Jordans. There are about 25 pairs total, but only about half are really popular. There are many reasons to why they are so expensive. One is that footlocker only relases a certain Jordan every couple of years and only in a certain color. Also is that Jordans are the shoes of the greatest basketball player ever, Michael Jordan. People think that by wearing his shoe they will become a great player like him. I myself own a couple pairs of Jordans and love them but the prices can sometimes be ridiculous. For kid sizes 3-7 the prices can be all the way up to $150. For adult sizes the prices can go all the way up to $250. Ive even seen some cases where peole will buy like 10 pair and wait until stores are out of stock and then sell the shoes on websites such as amazon and ebay. Ive even seen some people ask for 700 dollars just for a shoe. Peole dont even wear them for basketball now. They wear them just for looks.
  • Athletic Shoes shouldn't be so expensive if they are trying to help athletes out. Not everyone can afford $100 dollar shoes. Some of society doesn't even know about off brand shoes and how they can do the same as name brand shoes. They see name brand every where being endorsed and then see off brands and think that since they are off brand and less expensive that they can't get the job done.

Sources:

LexisNexis
SneakerHead.com
ProQuest Newsstand
Google Scholar

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